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| Author | Topic: Long copy vs short copy |
| gingin |
posted 2/6/07 3:18 PM
I have a virtual product. (PDF / video & audio) Seems to me that the best way to build a site for this would be to create a small "mini-site" with long copy. However my experience is in bigger and more robust sites (ecommerce, brochure-type multi page sites, directories etc.) There is much debate about whether long copy or short copy - perhaps because people who don't like it, don't end up using it. But internet marketers who swear by it's success would obviously never stray. So maybe a lot of the negative opinions aren't based on experience. So back to my question ... does it not make sense to have a long-copy web site when there is only ONE product to sell? And if so, should I be worried about the people that "come to the site ... slide down to see how much ... laugh ... and leave". I would think if they are genuinely interested they would actually READ the page (or listen to the MP3 if it's offered.) OR is it pretty much always viewed as snake-oil? Your thoughts / comments? |
| Dirk Dupon |
posted 2/6/07 3:25 PM
There's a lot of discussion on how long sales copy should be. What works for one product doesn't work for another. There really are no strict rules. I recommend you to test your long and your short copy, and see what gives the best result. http://www.onetimeoffermagic.com One Time Offer Magic |
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